You've been buying the wrong shirt for years

180 gsm combed organic cotton. Straight cut. Collar that still looks good in two years.

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  • 180

    G/M²

  • 100%

    ORGANIC COTTON

  • GOTS

    CERTIFICATE

  • 30

    RETURN DAYS

The basic t-shirt is torn.

It's see-through. The neck stretches out after three washes. And the cut is either like a sack or a second skin. We've gotten used to "basic" meaning cheap. It shouldn't have to.

  • 180 gsm

    The perfect weight: not see-through, doesn't show lines, drapes over the body instead of clinging.

  • Reinforced neck

    1x1 rib with interior tape. The detail that separates a lasting T-shirt from one that isn't.

  • Side seam

    It is not tubular. It follows the body and does not twist when washed. Double stitching on sleeves and hem.